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| 模糊语言在广告中的运用 | |
| 引用本文： | 赵秋荣,刘心全,杜小平. 模糊语言在广告中的运用[J]. 广东工业大学学报(社会科学版), 2003, 3(4): 53-55,63 |
| 作者姓名： | 赵秋荣 刘心全 杜小平 |
| 作者单位： | 中国地质大学研究生院,湖北,武汉,430074 |
| 摘 要： | 尽管长期以来,明白和精确是我们讲话或写作所追求的标准,但语言本身的特性和其语用决定了模糊语言大量存在。文章主要以语言学为基础,结合广告的运用,对模糊语言的存在、发展历史、出现的原因、模糊语言的分类、在广告中的运用(模糊修辞的使用)及其语用功能等进行了探讨。 |
| 关 键 词： | 模糊语言 模糊修辞 广告 |
| 文章编号： | 1671-623X(2003)04-0053-03 |
| 修稿时间： | 2002-12-15 |
Using Vague Language in Advertising |
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| ZHAO Qiu-rong,LIU Xin-quan,DU Xiao-ping. Using Vague Language in Advertising[J]. Journal of Guangdong University of Technology(Social Sciences Edition), 2003, 3(4): 53-55,63 | |
| Authors: | ZHAO Qiu-rong LIU Xin-quan DU Xiao-ping |
| Abstract: | Clearness and exactness are the standards that people pursue whether in speech or writing. However, vagueness is abundant because of language's nature and its pragmatic functions. Vagueness is a hot topic in philosophy as well as in mathematics. Based on linguistic theories and combined with application of advertising, this paper is to analyze vagueness linguistic history, existing reasons, classifications, its use in advertising (rhetorical methods) as well as the pragmatic functions. |
| Keywords: | vagueness rhetorical methods advertising |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |