小康农村居民旅游消费需求的特点——基于湖南长株潭地区的调查

通过对湖南省长株潭地区小康农村居民进行问卷抽样调查,分析新形势下农民旅游的消费特点,结果表明：小康农村居民的出游意愿十分强烈,出游预算比实际花费明显偏高;接受旅游信息的渠道仍然单一,不同年龄层的农民对旅游的感知差异较大;旅游偏好比较集中,但具有明显的近距离指向性以及经济利益驱动性;对旅游服务和体验的要求增强。因此,政府应提供政策优惠,鼓励农民旅游;企业应开发合适产品,加强旅游宣传,提高接待质量,引导好和服务好农民旅游。

Demand for travel expenditures of well-off peasant: Based on situation in Changsha, Zhuzhou and Xiangtan

Based on sampling surveys of rural residents with questionnaires in Changsha, Zhuzhou andXiangtan of Hunan province, this paper makes a detailed analysis of the tourism perspectives on the 980 effective samples. Some conclusions are drawn as follows： Rural residents have positive attitudes to tourism, their budgetary outlay is normally higher than their actual expenditure, and the channels of gain tourist information are still very single. There are different tourism perspectives among different age, tourism motivation of rural residents is multiplicity, but their choice of touring is affected by destinations and economic factors. The wealthy peasant tends to try more good service and experiences during the tour. Hence, the government should make favorable policy to encourage peasant to travel, tourism industries explore new tourist products, and improve the quality of service.