The other Chinese: identity work and self-orientalization of Chinese host country nationals in multinational corporations

ABSTRACT

This paper draws on an in-depth case study of narrative identity work to explore heuristically the role of host country nationals in the reproduction of orientalist discourses in multinational corporations (MNCs). Based on this analysis, it presents an identity strategy termed the other Chinese. The other Chinese claims to be in-between the West, that is constructed as superior modern and rational, and China, that is constructed as backwards and chaotic. This in-betweenness allows the other Chinese to take the role of a mediator between locals and expatriates, and at the same time claim superiority towards normal Chinese. Thus, this identity construction is a creative act of hybridization and localization, but it is not subversive to existing power structures in the MNCs. However, as we show, the construction of the other Chinese is not inextricably bound to the field of the MNCs, but is based on a hybrid and creative entanglement of various sources such as class positions and public discourse in China, in which the MNCs only occupy an insignificant role. It is, therefore, to be understood as an aspect of identity construction in China relevant for MNC identity, rather than an aspect of the transnational field of the MNCs.