| 中小企业文化的培育和企业形象的塑造 |
| |
| 引用本文： | 沈翠珍,尚民. 中小企业文化的培育和企业形象的塑造[J]. 武汉理工大学学报(社会科学版), 2003, 16(2): 177-179 |
| |
| 作者姓名： | 沈翠珍 尚民 |
| |
| 作者单位： | 1. 武汉工业学院,经贸学院,湖北,武汉,430023
2. 空军驻武汉地区第一军事代表室,湖北,武汉,430019 |
| |
| 摘 要： | 缺乏良好的企业文化和企业形象 ,已成为制约我国中小企业持续健康发展的深层原因。企业形象是企业文化的展示和表现 ,企业文化是企业形象的灵魂。塑造良好的中小企业形象 ,首先要培育企业文化 ,还要注重企业形象的载体建设和引导公众。
|
| 关 键 词： | 中小企业 企业文化 企业形象 |
| 文章编号： | 1671-6477(2003)02-0177-03 |
| 修稿时间： | 2002-09-09 |
The Cultivation of the Corporate Culture in Middle and Small Business and the Modelling of its Corporate Image |
| |
| SHEN Cui zhen SHANG Min. The Cultivation of the Corporate Culture in Middle and Small Business and the Modelling of its Corporate Image[J]. Journal of Wuhan University of Technology(Social Science Edition), 2003, 16(2): 177-179 |
| |
| Authors: | SHEN Cui zhen SHANG Min |
| |
| Affiliation: | SHEN Cui zhen 1 SHANG Min 2 |
| |
| Abstract: | Being short of good corporate culture and corporate image has become the deep-seated factor of restricting the continuous and healthy development of middle and small business in China.Corporate image is the revelation of corporate culture,while corporate culture is the soul of corporate image.To model good corporate image,the middle and small business firstly needs to cultivate its culture.Also,it should value the carrier construction of corporate image as well as guide the public. |
| |
| Keywords: | middle and small business corporate culture corporate image |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
