乌克兰国民心目中的中国形象调查研究

乌克兰不同年龄、身份、文化程度、职业的公民心目中，中国在中国崛起、传统文化形象等方面呈现出良好的积极正面形象，但在社会稳定、环保、中国制造、公民形象等方面存在一些消极的负面形象，反映出中国形象在海外塑造的路径、深度和内容都存在明显的不足。中国应当加强对外传播的针对性，深入研究中国文化海外传播的路径和内容，完善人才合作培养的规模和深度，增强孔子学院传播中国文化功能，提高中国公民素质，打造“中国制造品牌”。

China Image in the Minds of the Ukraine People

To Ukraine respondents of different age, identity, education, and occupation backgrounds, China maintained a good positive image in terms of the rise of China and the traditional Chinese culture but some negative images in social stability, environmental protection, and citizen image, which expressed some obvious shortcomings China has in building up its image abroad in the path, depth and content. China must reinforce its targeted foreign publicity by making in-depth studies of the path and content, perfecting the scale and depth of the cooperative training of professionals, strengthening the function of Confucius Institute in spreading Chinese culture, improving qualities of Chinese citizens and building up brands of ’made in China’.