The corporate energy policy: A management planning perspective |
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| Authors: | Douglas M. Lambert James R. Stock |
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| Affiliation: | Assistant Professor of Marketing and Transportation, Michigan State University,East Lansing, Michigan, U.S.A.;Assistant Professor of Marketing, University of Notre Dame, Notre Dame, Indiana, U.S.A. |
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| Abstract: | ![]()
The energy problems facing the world have been receiving increasing attention in the press and in business journals. This article examines the attitudes of 224 U.S. business executives toward the energy crisis and examines the role of a corporate energy policy in minimizing the economic impact of future energy price increases and/or shortages. A plan for a corporate energy policy is proposed. |
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