| 文化差异与出口商品包装设计 |
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| 引用本文： | 张媛媛.文化差异与出口商品包装设计[J].大连海事大学学报(社会科学版),2008,7(5):99-101. |
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| 作者姓名： | 张媛媛 |
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| 作者单位： | 东北财经大学,国际商务外语学院,辽宁,大连,116025;辽宁警官高等专科学校,基础部,辽宁,大连,116036 |
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| 摘 要： | 出口商品的包装设计往往忽略民族文化差异因素。在不同文化的作用下会产生不同的消费习惯和偏好。出口商品包装设计者应充分了解输入国的文化及其背景，掌握出口商品包装中的文化差异并反映在包装中，这对提高产品国际竞争力、促进销售具有重要作用。
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| 关 键 词： | 文化差异 出口商品 包装设计 |
Culture gaps and export packaging design |
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| ZHANG Yuan-yuan.Culture gaps and export packaging design[J].Journal of Dalian Maritime University:Social Science Edition,2008,7(5):99-101. |
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| Authors: | ZHANG Yuan-yuan |
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| Institution: | ZHANG Yuan-yuan (1. College of International Business Foreign Languages, Dongbei Univ. of Finance and Economics, Dalian 116025, China; 2. Basis Department, Liaoning Police Academic School, Dalian 116036, China) |
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| Abstract: | The facts of culture gaps between different kinds of national cultures are always neglected in export packaging design.In the force of different kinds of cultures,different consuming habits and preferences have formed.The designers should have a good understanding of the importer's culture and background,grasp the culture gaps which reflect to the packaging designs.These play an important role in improving the international competitiveness of products and promoting sales. |
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| Keywords: | culture gaps export commodity packaging design |
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