通信贩卖与日本的经济发展——兼论中国开发国内市场中存在的若干问题

上世纪90年代以来,通信贩卖进入中国市场,作为有别于传统的面对面买卖商品的消费方式,通信贩卖的销售额在零售业界所占的市场份额不断提高。文章在回顾日本通信贩卖的发展历程及其对国民经济发展的贡献的基础上,研究其在开拓国内市场,协调经济发展方面所起到的作用,以期对我国发展市场经济有所启示。

Communication Sale and the Economic Development of Japan——Cocurrently Discussing the Existing Problems of China in Developing Domestic Market

Since the 90s of the last century,communication selling has been entering Chinese market.Communication selling,whose turnover in the retailing business accounts for more and more market share,is different from traditional face-to-face method.The paper reviews its development of communication selling,researches its roles in expanding domestic market,leading consumption fashion and coordinating economic development in order to enlighten domestic economic development.