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| Cultural Variables and International Business | |
| 引用本文： | Miao Xian(Foreign Language College Inner Mongolian University of Technology). Cultural Variables and International Business[J]. 内蒙古工业大学学报, 2004, 0(1) |
| 作者姓名： | Miao Xian(Foreign Language College Inner Mongolian University of Technology) |
| 摘 要： | IntroductionCulturegivesanindividualananchoringpoint,ani dentity ,aswellascodesofconduct (MichaelR ,Iikka ,andMichaelH 2 0 0 2 :33) .Ofmorethan 16 0definitionsofculture (AlfredandClyde 1985 :11) ,mostagreeonsomebasicprinciples ,butthereisalotofvariationonthedetails .Cultureisalsomultidimensional ,consistingofanumberofcommonelementsthatareinterdependent.Thedifferencesinculturehaveanimportantimpactonmanyaspectsofamultinationalcompany’sactivity .Thispaperwillmainlydiscusstheeffectofsomeofthe… |
Cultural Variables and International Business |
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| Miao Xian. Cultural Variables and International Business[J]. Journal of Inner Mongolia Polytechnic University(Social Sciences Edition), 2004, 0(1) | |
| Authors: | Miao Xian |
| Affiliation: | Foreign Language College Inner Mongolian University of Technology |
| Abstract: | By analyzing a set of dynamic variables of culture, this paper reaches the conclusion that there is a link between successful global business and cultural awareness and sensitivity. |
| Keywords: | relation cultural variable international business |
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