| 文字狂欢的背后——从弹幕窥析新媒体传播 |
| |
| 引用本文： | 朱文婷. 文字狂欢的背后——从弹幕窥析新媒体传播[J]. 南京邮电大学学报(社会科学版), 2018, 0(3): 33-37 |
| |
| 作者姓名： | 朱文婷 |
| |
| 作者单位： | 安徽新华学院 文化与新闻传播学院，安徽 合肥230088 |
| |
| 基金项目： | 安徽省高校人文社会科学研究重点项目“电视纪录片创作的现代转向与文化表征研究”（SK2016A0462）；安徽新华学院校级重点人文社科项目“消费语境下安徽乡土符号的形象建构研究”（2016td006） |
| |
| 摘 要： | 近10年弹幕网站日益发展壮大，成为诸多网络流行语的诞生地。弹幕作为一种亚文化的技术呈现，为受众提供了想象的空间与解构话语权威的路径。但以弹幕网站为代表的新媒体平台并没有真正发挥出意义建构的作用，新媒体对文化意义的建构还有待于受众对新媒体技术的掌握和自身文化素养的提高。
|
| 关 键 词： | 弹幕；新媒体；网络文化；意义构建 |
Behind the carnival of words:an analysis of the communication of new media from barrage performing |
| |
| Affiliation: | School of Literature and Communication, Anhui Xinhua College, Hefei 230088, China |
| |
| Abstract: | The barrage websites have been growing in the past ten years and become a birthplace for many new popular online words. The barrage as a technological representation of sub culture provides a lot of important imagination space for the audience, as well as a way to deconstruct the discourse authority. However, the new media platforms represented by barrage websites have not really brought into play the role of meaning construction. The construction of the cultural meaning by the new media still requires the audience to grasp the new media technology and improve their cultural qualities. |
| |
| Keywords: | barrage new media internet culture meaning construction |
|
| 点击此处可从《南京邮电大学学报(社会科学版)》浏览原始摘要信息 |
|
点击此处可从《南京邮电大学学报(社会科学版)》下载全文 |
