How public relations works: Theoretical roots and public relations perspectives |
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| Authors: | Ø yvind Ihlen,Betteke van Ruler |
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| Affiliation: | 1. Department of Media and Communication, University of Oslo, Box 1093 Blindern, N-0317 Oslo, Norway;2. Department of Communication Science, University of Amsterdam, Kloveniersburgwal 48, 1012 CX Amsterdam, The Netherlands |
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| Abstract: | ![]()
Public relations is often studied from a managerial, instrumental perspective or a psychological, behavioral perspective. To understand the role of public relations in building trust or mistrust and to develop – or destroy – a license to operate, it needs also to be studied as a social phenomenon. |
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| Keywords: | Social theory Sociology Public relations Public Public sphere Meaning |
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