Communicating during crisis: Use of blogs as a relationship management tool |
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| Authors: | Kaye D. Sweetser Emily Metzgar |
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| Affiliation: | 1. 223-C Journalism Building, Grady College of Journalism & Mass Communication, University of Georgia, Athens, GA 30602, United States;2. Manship School of Mass Communication, Louisiana State University, Baton Rouge, LA 70803, United States |
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| Abstract: | ![]()
Using a post-test only experimental design with control group, this study investigated the impact of blogs on relationship management during a crisis. Participants (N = 109) were exposed to a personal blog (n = 45), organizational blog (n = 46), or control (n = 18). Results indicate blogs impact the perception of the level of crisis an organization experiences. Additionally, relationships created through blogs impact the perception of crisis. Use and credibility were also investigated. |
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| Keywords: | Relationship management Crisis communication Blog |
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