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| 手机支付商业模式浅析 | |
| 引用本文： | 李萍,闫长乐,童以祥. 手机支付商业模式浅析[J]. 北京邮电大学学报(社会科学版), 2008, 10(4): 20-25 |
| 作者姓名： | 李萍 闫长乐 童以祥 |
| 作者单位： | 北京邮电大学,经济管理学院,北京,100876;北京邮电大学,经济管理学院,北京,100876;北京邮电大学,经济管理学院,北京,100876 |
| 摘 要： | 总结了手机支付典型的四种商业模式，并详细研究了国内运营商中国移动和中国联通的手机支付业务商业模式；从运营商的角度研究各种商业模式的利弊，对国内运营商在开展手机支付业务时具有指导意义。 |
| 关 键 词： | 手机支付 商业模式 中幽移动 中国联通 |
| 收稿时间： | 2008-04-22 |
Business model study of mobile payment |
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| LI Ping,YAN Chan-le,TONG Yi-xiang. Business model study of mobile payment[J]. Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition), 2008, 10(4): 20-25 | |
| Authors: | LI Ping YAN Chan-le TONG Yi-xiang |
| Affiliation: | LI Ping, YAN Chan - le, TONG Yi - xiang (School of Economics and Management, BUPT, Beijing 100876, China) |
| Abstract: | Four typical business models of mobile payment are summarized.Following that the mobile payment business models of China Mobile and China Unicom are studied particularly.Then the pros and cons of each business model are analyzed from the perspective of operators,which is instructive for domestic operators to develop mobile payment in China. |
| Keywords: | mobile payment business model China Mobile China Unicom |
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