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| 广告传播与文化传播的互动作用管窥 | |
| 引用本文： | 宋维山. 广告传播与文化传播的互动作用管窥[J]. 兰州大学学报(社会科学版), 1997, 0(1) |
| 作者姓名： | 宋维山 |
| 作者单位： | 兰州大学中文系 |
| 摘 要： | 本文试将广告传播与文化传播置于相同的学术视野之内，从传播学角度研究广告与文化之间的互动关系，并以此观照广告传播，以期提高广告传播的系统文化意识，使其更好地发挥传播效果。 |
| 关 键 词： | 广告传播 文化传播 互动作用 |
On the Interaction between Advertising and Cultural Communications |
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| Song Weishan. On the Interaction between Advertising and Cultural Communications[J]. Journal of Lanzhor University(Social Sciences), 1997, 0(1) | |
| Authors: | Song Weishan |
| Abstract: | This paper is a discussion of the advertising and cultural communication from the viewpoint of mass media science in order to see the interactive relationships between advertising and culture. A further study of advertising is made on the basis of the above discussion in view to strengthening its systematic cultural consciousness and communicative efficiency. |
| Keywords: | advertising and cultural communications interaction |
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