新闻传播学中刻板印象研究综述

“刻板印象”这一概念引入中国已有20年。在这20年中，我国新闻传播学界对刻板印象的研究主要集中于四个方面：媒介内容中的刻板印象、使用刻板印象的原因及其效果、刻板印象的突破和“反用”、具体媒介工作流程中的刻板印象。当前我国新闻传播学界在刻板印象与媒介关系的研究中似存在如下两个尚待解决的问题：首先。对什么是“刻板印象”的界定有待廓清与统一。仅从媒介内容归纳刻板印象的内容，多少有误用概念之嫌，既不能全面揭示特定时段中刻板印象的内涵，也无助于深入探索媒介与刻板印象的复杂关系。于是，如何在廓清概念的基础上，揭示刻板印象与媒介的复杂关系，也就成了当前另一个需要进一步深入的问题。

ON THE CONCEPT OF STEREOTYPE IN JOURNALISM AND COMMUNICATION

The concept of ＂stereotype＂ was introduced in China 20 years ago. In these 20 years,researches about stereotype in communication studies were focused on four fields：stereotypes in media content, the reason and the effect to use the stereotype in media content,the use of the image which was anti-stereotype,stereotype in joumalistic routines. After examine all the literatures,the author argued that,there was two unresolved problems in those researches about stereotypes：what is the precise meaning of stereotype ,and then,what is the relationship between the stereotype and mass communication.