| 移动通信低端客户保留实证研究——以安徽市场为例 |
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| 引用本文： | 张圣亮,陈传军.移动通信低端客户保留实证研究——以安徽市场为例[J].北京理工大学学报(社会科学版),2008,10(5):51-55. |
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| 作者姓名： | 张圣亮 陈传军 |
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| 作者单位： | 1.中国科学技术大学管理学院, 合肥 230026 |
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| 摘 要： | 依据安徽移动和安徽联通划分低端客户标准，通过深度访谈构建了移动通信低端客户保留驱动模型，并通过实际调研检验了该模型；同时还具体测评了不同因素对低端客户保留的影响程度，并就移动通信运营商保留或巩固低端客户给出了具体建议。
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| 关 键 词： | 移动通信 低端客户 顾客保留 |
| 收稿时间： | 2008/3/19 0:00:00 |
Mobile Communications Low-end Customer reservation Empirical Research——Taking Anhui Market as an Example |
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| ZHANG Sheng-liang and CHEN Chuan-jun.Mobile Communications Low-end Customer reservation Empirical Research——Taking Anhui Market as an Example[J].Journal of Beijing Institute of Technology(Social Sciences Edition),2008,10(5):51-55. |
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| Authors: | ZHANG Sheng-liang and CHEN Chuan-jun |
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| Institution: | 1.School of Management, University of Science and Technology of China, Hefei 230056 |
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| Abstract: | Based on the standard of Anhui Mobile and Anhui Unicom dividing low-end customers,we build a mobile communication's low-end customer reservation driven simulation through deep interviews,and test it through practical investigation;Meanwhile we test and evaluate different factors' affecting level to low-end customer reservation,and offer specific advices for mobile telecom providers on how to retain or consolidate low-end customers. |
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| Keywords: | mobile communication low-end customer customer reservation |
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