基于内容分析法的电子商务模式定义研究

随着全球电子商务的蓬勃发展,商务模式作为描述企业如何创造价值的概念逐渐成为一个热门研究领域,然而关于电子商务模式的定义这一基本问题却众说纷纭,难以形成统一的电子商务模式理论框架。对CNKI中文期刊全文数据库中篇名或摘要包含“电子商务模式”的文献的商务模式定义进行内容分析,结果表明常见电子商务模式定义的特征反映了商务模式创造价值的本质,国内关于电子商务模式的定义主要偏向于运作维度,更多地体现技术实现的观点,忽视对经济、战略和运作三个维度的综合考虑。但趋势分析显示,关注战略维度的这一类定义所占比例随时间推移而不断上升,尤其是近几年上升趋势明显,而关注运作维度的这一类定义所占比例出现了逐步下降的趋势,表明从战略角度关注客户/价值将是未来电子商务模式定义理论的发展趋势。

Content Analysis of E-Business Model Definition

As a concept which describes the value-creation process of enterprises , e-business model becomes a hot topic among researchers with the development of world-wide e-business . However ,researchers have developed various theoretical viewpoints , which makes it difficult to build a unified framework of e-business model .By carrying out content analysis of articles with the term″e-business model″in their title or abstract in the CNKI Chinese journal database , we find that the most popular definition reflects thevalue-creation natureof business model ,and that domestic definitions about e-business model favor operation and technical implementation over a global three-dimensional model definition from economic , strategic and operational perspectives . However ,trend analysis shows that the proportion of strategy-oriented definitions is going up , especially in recent years , whereas that of operation-oriented definitions is declining . This is an indication that a strategic client/value-oriented perspective will be the trend in future e-business model definitions .