| 对企业文化测评方法的研究 |
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| 引用本文： | 黎群,唐艳.对企业文化测评方法的研究[J].北京交通大学学报(社会科学版),2007,6(4):48-52. |
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| 作者姓名： | 黎群 唐艳 |
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| 作者单位： | 北京交通大学,经济管理学院,北京,100044 |
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| 摘 要： | 在综述国内外企业文化测评研究的基础上,本文首先构建了一个企业文化总体测评的框架,从定量、定性两个角度综合全面地对企业文化这一复杂的文化现象进行测评;其次对奎因的竞争性文化价值模型进行了修正,使其能更为全面地反映企业的文化状况;运用人类学的理论,提出采用田野观察的方法深入研究隐性的企业文化,从而扩展了企业文化定性测评的方法。
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| 关 键 词： | 企业文化 测评 定量分析 定性分析 |
| 文章编号： | 1672-8106(2007)04-0048-05 |
| 修稿时间： | 2007年9月11日 |
Research on Method for Measuring Corporate Culture |
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| LI Qun,TANG Yan.Research on Method for Measuring Corporate Culture[J].Journal of Beijing Jiaotong University Social Sciences Edition,2007,6(4):48-52. |
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| Authors: | LI Qun TANG Yan |
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| Abstract: | This paper reviewed the researches of measuring the corporate culture domestic and abroad.Then firstly set up a total framework of measuring the corporate culture both quantitatively and qualitatively.The complicated culture can be measured totally by this new framework.Secondly,this paper modified the Competing Value Framework of Quinn,in order to reflect the corporate culture allaround.In the other hand,the paper used the filed research,which was the anthropologic method,to study the inside corporate culture deeply,so as to extend the method about qualitative measurement of corporate culture. |
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| Keywords: | corporate culture measure quantitative analysis qualitative analysis |
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