物联网在流通领域应用的商业模式研究

在推进物联网在流通领域应用过程中,从行业自身发展的角度,要以实力雄厚的大型零售企业为核心,着力培育形成基于供应链管理的物联网应用商业模式,提升流通业国际竞争力。从政府扶持流通业发展的角度,可以以支持中小微企业发展为目标,建立基于行业共性平台的物联网应用商业模式,从整体上提高流通业发展水平。从消费者需求角度,可以运用物联网和云计算技术,建立定制化的商业模式,通过更好地满足消费者需求的定制化产品和服务,把更多潜在的需求转化为现实需求,实现促进消费的目的。

Research on Business Model of Internet of Things in Circulation Area

In the process to promote the application of Internet of Things in circulation area,from the perspective of industrial development,the focus should be the powerful large scale retailers to nurture the business mode based on supply-chain management to increase the international competitiveness of circulation industry.From the perspective of government support for the development of circulation industry,the business mode should be established based on a common platform with a target of the development of small and medium-sized enterprises so that the level of circulation industry can be developed on the whole.From the angle of consumer demand,Internet of Things and Cloud Computing Technology should be applied to establish the customized business mode,in which customer demand for customized products and services can be met,with their potential demand to be realistic demand so as to promote the consumption.