| 零售企业的盈利模式与价值链优化 |
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| 引用本文： | 王国顺,黄金.零售企业的盈利模式与价值链优化[J].北京工商大学学报(社会科学版),2012,27(2):7-12. |
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| 作者姓名： | 王国顺 黄金 |
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| 作者单位： | 1. 北京工商大学商学院,北京 100048;中南大学商学院,湖南长沙410083
2. 北京工商大学商学院,北京,100048 |
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| 基金项目： | 北京市哲学社会科学规划重点项目，北京市属高等学校人才强教深化计划项目 |
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| 摘 要： | 零售企业盈利模式是企业在为顾客创造价值并帮助供应商实现利润的同时,实现在利益分配中占据主导地位、获取利益的一种盈利方式。现有的零售企业盈利模式主要有"商品毛利"模式、"后台毛利"模式和"资本经营"模式三种。这三种盈利模式在竞争日趋激烈的买方市场下呈现出局限性,未来零售企业必须通过优化价值链也就是优化整合"与供应商信息分享—自有品牌开发—信息和物流系统建立—为顾客提供增值服务—与竞争者建立合作关系"等整个过程,来寻找新的利润增长点。
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| 关 键 词： | 零售企业 顾客 供应商 盈利模式 价值链 |
Profit Model and Value Chain Optimization in Retail Enterprises |
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| Wang Guo-shun
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Huang Jin.Profit Model and Value Chain Optimization in Retail Enterprises[J].Journal of Beijing Technology and Business University:Social Science,2012,27(2):7-12. |
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| Authors: | Wang Guo-shun Huang Jin |
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| Institution: | 1(1.Business School,Beijing Technology and Business University,Beijing 100048,China; 2.Business School,Central South University,Changsha,Hunan 410083,China) |
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| Abstract: | The profit model of a retail enterprise is a means for an enterprise to earn the profit with its dominant position in profit distribution while it creates value for customers and helping suppliers to achieve profits.There are three typical profit models of retail enterprises: "commodity gross profit" model,"background gross profit" model and "capital management" model.The three profit models have limitations in an increasingly competitive buyers’ market.Retail enterprises have to find a new profit growth point in the future through the optimization of value chain which means the optimization and integration of a whole process to "share information with suppliers,develop privately-owned brands,establish information and logistics systems,provide value-added services for customers,and establish cooperation with competitors". |
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| Keywords: | retail enterprise customer supplier profit model value chain |
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