| 跨国零售企业在华物流模式本土化及其影响因素——基于沃尔玛、家乐福、麦德龙的案例分析 |
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| 引用本文： | 汪旭晖,李燕艳.跨国零售企业在华物流模式本土化及其影响因素——基于沃尔玛、家乐福、麦德龙的案例分析[J].北京工商大学学报(社会科学版),2012(3):34-41. |
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| 作者姓名： | 汪旭晖 李燕艳 |
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| 作者单位： | 东北财经大学 工商管理学院,辽宁 大连,116025 |
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| 基金项目： | 国家自然科学基金项目“零售专业技能跨国转移及对零售企业海外市场绩效的影响研究”(70702001);教育部新世纪优秀人才支持计划(NCET--08--0862) |
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| 摘 要： | 以沃尔玛、家乐福、麦德龙三家跨国零售企业为研究对象,运用探索性案例研究方法,分析并总结得出跨国零售企业在华物流模式本土化的影响因素。研究发现,东道国硬件条件、供应商和第三方物流公司的物流能力,行业的竞争程度、子公司的社会网络关系,公司的本土化战略倾向、资源和能力、子公司的自主性都会对跨国零售企业物流模式本土化产生影响。这对于零售企业跨区域或国际化发展过程中如何选择有效的物流模式有着重要的启示。
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| 关 键 词： | 跨国零售企业 物流模式 物流模式本土化 |
The Localization of Logistics Mode for International Retailers in China and its Influencing Factors: Case Study based on Wal-Mart, Carrefour and Metro |
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| Wang Xu-hui
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Li Yan-yan.The Localization of Logistics Mode for International Retailers in China and its Influencing Factors: Case Study based on Wal-Mart, Carrefour and Metro[J].Journal of Beijing Technology and Business University:Social Science,2012(3):34-41. |
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| Authors: | Wang Xu-hui Li Yan-yan |
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| Institution: | Wang Xu-hui & Li Yan-yan(School of Business Administration,Dongbei University of Finance and Economics,Dalian,Liaoning 116025,China) |
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| Abstract: | In this paper,the authors conduct the exploratory case study to summarize the factors affecting the localization of logistics mode in international retailers in China based on War-Mart,Carrefour and Metro.This study finds that infrastructure facilities in host country,logistics capability of suppliers and 3PL companies,industrial competition,subsidiary's social network,localization-oriented strategy,resources and capabilities of company,and subsidiaries' voluntary decision all have the influence on the localization of logistics mode in international retailers,which can render important enlightenment on how to choose effective logistics mode in retailers' interregional or international expansion. |
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| Keywords: | international retailer logistical mode localization of logistical mode |
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