| 中小企业进行跨国经营的选择 |
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| 引用本文： | 王保利,马全恩.中小企业进行跨国经营的选择[J].长安大学学报(社会科学版),2000,2(1):17-20. |
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| 作者姓名： | 王保利 马全恩 |
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| 作者单位： | 西安理工大学工商管理学院,陕西,西安,710061 |
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| 摘 要： | 经济全球化的大势已成定局，作为扛起市场半壁江山的中小企业如何迅速顺应这一国际大趋势，是中小企业家们普遍关注和思考的问题。分析了中小企业进行跨国经营的必然性，指出了中小企业进行跨国经营的困难和障碍，并为中小企业进行跨国经营设计了4条可选择的策略。
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| 关 键 词： | 中小企业 跨国经营 国际市场 |
| 修稿时间： | 1999-03-30 |
The.optional of multinational operation for the small and medium enterprise |
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| WANG Bao-li,MA Quan-en.The.optional of multinational operation for the small and medium enterprise[J].Journal of Chang'an University(Social Sciences Edition),2000,2(1):17-20. |
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| Authors: | WANG Bao-li MA Quan-en |
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| Institution: | WANG Bao-li
,MA Quan-en
;(College of Business Administration, Xi'an University of Technology, Xi'an 710048,China) |
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| Abstract: | With the general trend of the global economy, how the small and medium sized enterprises, which are the most importance pare of market, conform to the trend is worth attention and thinking of every enterprises. The inevitability of multinational operation of the small and medium sized enterprises is analyzed, the difficulty and obstruction of the process is indicated, and four optional tactic for them are designed. |
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| Keywords: | small and medium-sized enterprises multinational operation international market |
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