| 冯军:“赌”一盘很大的棋 民企国际化一定让孩子去干! |
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| 引用本文： | 梁利峥. 冯军:“赌”一盘很大的棋 民企国际化一定让孩子去干![J]. 经理人, 2012, 0(4): 96-100,22 |
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| 作者姓名： | 梁利峥 |
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| 摘 要： | 从创业开始,冯军就被外界视为"另类",连他自己也一直强调是在"看不起"和骂声中成长起来的。从"冯五块"到"假面影帝",冯军一直处在舆论的风口浪尖上,他也似乎很享受聚光灯下的感觉,用他自我调侃的话说,"没钱做广告,就当是牺牲自己
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| 关 键 词： | 爱国者 国际化 经理人 民族品牌 数码相机 中国企业 民企 国际象棋 联盟 品牌竞争 |
Feng Jun:Betting on a big game of chess |
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| Abstract: | Feng Jun,president of aigo Digital Technology Co.Ltd,has been on the peak of public attention,from "Five-yuan-profit Feng" to "Masked Emperor".He once said "as there is no money for advertisement,I just use myself as live ad for aigo".Feng frequently has the feeling of being looked down upon,because "young people nowadays prefer foreign brands and look down upon domestic brands,such as aigo".Aigo is suffering deficits in nearly all products except storage products.The digital camera department has been in the red for six and half years,while Feng planned to acquire the SLR camera business from SONY.The biggest bet Feng has is the aigo Entrepreneurs Alliance. |
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