| 企业网络营销的策略选择 |
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| 引用本文： | 胡灿东.企业网络营销的策略选择[J].合肥工业大学学报(社会科学版),2002,16(1):56-59. |
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| 作者姓名： | 胡灿东 |
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| 作者单位： | 山东大学,管理学院,山东,济南,250061 |
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| 摘 要： | 21世纪网络营销已一种主要成为营销趋势 ,一个成功的企业必须选择恰当的网络营销策略 ,做到与传统营销优势互补、相互促进 ,才能立于不败之地 ,实现企业的战略目标。文章对网络营销的特点进行了探讨 ,并就企业如何选择适当的网络营销策略进行了分析。
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| 关 键 词： | 网络营销 个性化 营销策略 |
| 文章编号： | 1008-3634(2002)01-0056-04 |
| 修稿时间： | 2001年8月30日 |
On the selection of strategy of network marketing for enterprises |
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| HU Can,dong.On the selection of strategy of network marketing for enterprises[J].Journal of Hefei University of Technology(Social Sciences),2002,16(1):56-59. |
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| Authors: | HU Can dong |
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| Abstract: | The network marketing has become a mainstream in the business world in the 21st century.In order to obtain its strategic goals, the enterprise must choose its appropriate network marketing strategies so as to supplement its traditional marketing ways and promote each other.The paper discusses some features of the network marketing and analyses how to choose proper strategies of the network marketing. |
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| Keywords: | network marketing personalized marketing strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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