| 我国旅游目的地营销研究进展及启示 |
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| 引用本文： | 李雪.我国旅游目的地营销研究进展及启示[J].浙江海洋学院学报(人文科学版),2011,28(2):61-65. |
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| 作者姓名： | 李雪 |
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| 作者单位： | 浙江海洋学院管理学院,浙江舟山,316000 |
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| 摘 要： | 旅游目的地营销在旅游业高度发展的情况下越来越被人们所关注。本文对近十年来关于旅游目的地营销方面的文献进行分析研究,归纳为旅游目的地营销的概念、旅游目的地整合传播营销的理论、旅游目的地营销中的政府营销行为、营销策略与模式以及品牌营销等成功研究成果,提出了旅游目的地未来发展趋势,并进行展望。
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| 关 键 词： | 旅游目的地 营销 研究综述 启示 |
On Tourism Destination Marketing in Our Country and Enlightenment |
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| LI Xue.On Tourism Destination Marketing in Our Country and Enlightenment[J].Journal of Zhejiang Ocean University(Humane Science),2011,28(2):61-65. |
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| Authors: | LI Xue |
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| Institution: | LI Xue (School of Management,Zhejiang Ocean University,Zhoushan 316000,China) |
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| Abstract: | Tourism destination marketing has been drawing more and more attention at the height of its development.Research progress in tourism destination in the past ten years has been reviewed.The research results on successful marking can be summarized into concepts of tourism destination marketing,theories of tourism destination integration marketing,governmental marketing actions in tourism destination marketing,marketing strategies and modes,and brand marketing,etc.The future development tendency of tourism destination is also put forward and forecasted. |
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| Keywords: | tourism destination marketing research review enlightenment |
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