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微博环境下的大学生社会道德建设
引用本文:潘玮丽,王任达.微博环境下的大学生社会道德建设[J].学术探索,2014(7):78-81.
作者姓名:潘玮丽  王任达
作者单位:[1]浙江大学城市学院,浙江杭州310015 [2]浙江大学公共管理学院,浙江杭州310027
基金项目:浙江大学城市学院教师科研基金资助项目(J-14019)
摘    要:大学生道德失范和缺位,一是市场经济的冲击;二是民众素质心态和社会舆论氛围;三是道德窘境和社会制度;四是道德教育的乏力。微博对大学生社会道德问题传播具有正效应和负效应。微博环境下对大学生进行社会道德建设,要关注社会导向在微博中的传播,避免舆论对道德问题的过分夸大,充分发挥意见领袖的作用,有效完善舆情监测系统,积极教授微博救助的技术,努力净化微博生态环境。

关 键 词:微博  大学生  社会道德

Research on the Social Morality Construction of College Students in the Circumstance of Micro - blog
Institution:PAN Wei - li WANG Ren - da (1. City College, Zhejiang University, Hangzhou, 310015, Zhejiang, China; 2. College of Public Administration, Zhejiang University, Hangzhou, 310027, Zhejiang, China)
Abstract:This paper discusses the social morality construction of college students under the circumstance of micro-blog. First, causes of present college students' social moral anomie and absence are explored, involving the impact of the market economy, peo-ple's quality of mentality and social atmosphere of public opinion, the moral dilemmas and social system, and lack of moral educa-tion. Then the influences of micro - blog on college students' morality are analyzed. Miro - blog has both positive and negative effects on the spread of the social moral problems of college students. Finally, the paper puts forward some suggestions for the con- struction of social morality of college students. In the micro-blog, we should give enough attention to social orientation of public opinion, avoiding the exaggeration of moral problems; give full play to the role of opinion leaders; improve public opinion monitoring system. Besides, micro - blog rescue technology be accessible, trying to purify the micro - blog environment.
Keywords:micro - blog  college students  social morality
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