大众文化视域下大学生主流意识形态教育有效路径探析

大众文化作为一种文化形态,具有政治表达、社会整合、情感培育等意识形态功能。大众文化冲淡了大学生对主流意识形态的政治信仰、冲击着大学生的主导价值观、威胁着大学生主流意识形态的安全、削弱了高校主流意识形态的话语权。以社会主义核心价值体系引领高校大众文化的建设和发展、借鉴和吸收大众文化的运作模式,使高校主流意识形态教育在内容和形式上贴近大学生的生活世界、构建以大众传媒为载体的高校主流意识形态教育平台、以人为本,营造和谐健康的校园文化环境是大众文化时代进行大学生主流意识形态教育的有效路径。

Effective Ways for the Mainstream Ideology Education of College Students under the View of Mass Culture

Mass culture, as a cultural form, has the ideological functions of political expression, social integration and the cultivation of emotion. Mass culture is challenging the mainstream ideology on the college campus, diluting college students＇ political belief, impacting their dominant values, threatening the safety of the mainstream ideology and weakening its discourse right. To cope with this dilemma and to have effective mainstream ideological education for college students in the era of popular culture, the following measures are put forward： firstly, taking the socialist core values as the guiding thoughts in the construction and development of college mass culture; secondly, learning and absorb the operation mode of mass culture; thirdly, trying to make the mainstream ideological education close to college students＇ life world in both content and form; fourthly, building a people -oriented educational platform with the mass media as its carrier; at last, creating a harmonious and healthy campus cultural environment.