| 非营利组织公共关系若干问题探析 |
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| 引用本文： | 钟育南.非营利组织公共关系若干问题探析[J].北京工商大学学报(社会科学版),2007,22(4):57-61. |
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| 作者姓名： | 钟育南 |
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| 作者单位： | 江西理工大学,文法学院,江西,赣州,341000 |
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| 摘 要： | 近年来公共关系在我国非营利组织开始受到关注。非营利组织因其自身性质,公共关系有不同于营利组织的特点,与营销职能也是既有联系又有区别。在非营利组织,公共关系主要用于扩大影响、发展成员、争取公众支持以及推广观念、筹措资金等。
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| 关 键 词： | 公共关系 非营利组织 概念比较 应用领域 |
| 文章编号： | 1009-6116（2007）04-57-05 |
| 收稿时间： | 2007-03-15 |
Analysis of Several Questions in Public Relations of Non-Profitable Organizations |
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| Zhong Yu-nan.Analysis of Several Questions in Public Relations of Non-Profitable Organizations[J].Journal of Beijing Technology and Business University:Social Science,2007,22(4):57-61. |
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| Authors: | Zhong Yu-nan |
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| Institution: | School of Liberal Arts and Law, Jiangxi University of Science and Technology, Ganzhou, Jiangxi 341000, China |
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| Abstract: | The non-profitable organizations in China have started to pay close attention to public relations in recent years.Due to their own property in non-profitable organizations, public relations have different characteristics compared with those of profitable organizations, having both connection and difference with the marketing function. In the non-profitable organizations, public relations are used mainly for expanding influences, developing members, striving for public support, popularizing the concept, raising the funds and so on. |
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| Keywords: | public relations non-profitable organization concept comparison application field |
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