社会转型背景的网络舆情监管及其路径优化

在社会的转型期。网络舆情危机的爆发对政府治理能力提出挑战。网络舆情的突发性、非理性、去个性化以及多元互动性，对舆情监管提出了现实的要求。公共治理视角下网络舆情的治理模式表明，完善基于网络监测系统的舆情预警机制，加强网络舆情监管的法治化和规范化，建立专业的新闻发言人制度，构建政府与社会组织共同治理的新格局，将会有力提升政府对网络舆情的治理能力，对构建和谐网络舆情环境具有重大的现实意义。

The Supervision on the Network Public Opinion and Its Route Optimization under the Background of Social Transformation

In the period of social transformation,the crisis of network public opinion challenges the government ability.The nature of the sudden,irrational,individuality and interaction of the network public opinion requires the presenting the reality of the supervision.The management mode of the network public opinion under the perspective of public governance shows that it is effective to enhance the management ability of the government and significant to construct a harmonious network public opinion environment to perfect the monitoring system of forewarning mechanism,strengthen the network public opinion supervision legalization and standardization,establish the professional news spokesman system,construct the new governance pattern by the government and the social organization.