Relationship building and message planning: An exploration of media challenges and strategies used during school crises at the P-12 level |
| |
Authors: | Holly J. Payne Angela M. Jerome Blair Thompson Joseph P. Mazer |
| |
Affiliation: | 1. Department of Communication, Western Kentucky University, 1906 College Heights Blvd., Bowling Green, KY, 42101, United States;2. Department of Communication, Western Kentucky University, United States;3. Department of Communication, Clemson University, United States |
| |
Abstract: | ![]() Schools at the P-12 level increasingly face crises related to school shootings, violence, and other tragedies. Understanding the communication challenges schools face is paramount to assisting schools with communication before, during, and after crisis events. The current study focuses on the challenges created by media interest in such crises and the strategies implemented to overcome these challenges and provide responsible information to stakeholders. Interviews conducted with 21 school crisis teams at the P-12 level revealed that sensationalism, seeking alternative routes to information, and framing were key challenges in working with the media. In light of these challenges, administrators focused on creating media plans, building relationships with the media, being accurate but guarded, and communicating reassurance and reunification. Implications are discussed for school districts nationally. |
| |
Keywords: | Crisis communication Active shooter events media strategies media challenges P-12 level |
本文献已被 ScienceDirect 等数据库收录! |
|