| 构建物流服务质量软实力的评价体系 |
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| 引用本文： | 刘 华. 构建物流服务质量软实力的评价体系[J]. 北京市财贸管理干部学院学报, 2014, 0(2): 32-36 |
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| 作者姓名： | 刘 华 |
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| 作者单位： | 北京财贸职业学院,北京101101 |
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| 摘 要： | 通过对物流服务软实力的内涵的界定,从已有理论中找到物流服务软实力的评价依据,然后建立物流服务软实力的评价体系及建立综合评价模型,最后是对一家典型物流企业进行了实证研究,并提出服务质量改进方案。
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| 关 键 词： | 物流服务软实力 评价体系 实证分析 |
In Logistics Service of the Soft Power of the Evaluation and Empirical Analysis |
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| Liu Hua. In Logistics Service of the Soft Power of the Evaluation and Empirical Analysis[J]. Journal of Beijing Institute of Finance and Commerce Management, 2014, 0(2): 32-36 |
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| Authors: | Liu Hua |
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| Abstract: | based on the connotation of the soft power of logistics service,the definition of has been found from the theory of the soft power of the logistics service evaluation,and then establish the logistics services of the soft power of the evaluation system,and then is a typical logistics enterprise,finally puts forward the service quality improvement program. |
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| Keywords: | Logistics service soft power Evaluation system The empirical analysis |
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