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| 我国体育赛事电视转播权有效开发的策略思考 | |
| 引用本文： | 胡乔. 我国体育赛事电视转播权有效开发的策略思考[J]. 湖北师范学院学报(哲学社会科学版), 2011, 31(2): 105-109 |
| 作者姓名： | 胡乔 |
| 作者单位： | 湖北师范学院体育学院,湖北黄石,435002 |
| 摘 要： | 运用文献资料、逻辑分析等方法，对国内外体育赛事电视转播权开发状况进行了分析研究，国际上重大体育赛事电视转播权的成功经营与运作是与日益规范和完善的电视转播权市场体系的建立密不可分，国内体育赛事电视转播权还处于艰难的市场探索阶段，提出了有效开发国内体育赛事电视转播权的新策略。 |
| 关 键 词： | 体育赛事 电视转播权 有效开发 |
Analysis on the development efficiency of Chinese sports TV broadcast right |
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| HU Qiao. Analysis on the development efficiency of Chinese sports TV broadcast right[J]. Journal of Hubei Normal University(Philosophy and Social Science), 2011, 31(2): 105-109 | |
| Authors: | HU Qiao |
| Affiliation: | HU Qiao(Physical Education College,Hubei Normal University,Huangshi 435002,China) |
| Abstract: | Using literature, logic analysis methods, this article analyzes and studies the domestic and international sports TV broadcast rights development situation. The international successful managements and operations on major sports events TV broadcast right is inseparable to the establishment of the increasingly standardizing and improving TV broadcast rights market system. Domestic sports TV broadcast tights is still in the tough market exploration stage, puting forward the effective development of the new strategy of domestic sports TV broadcast rights. |
| Keywords: | sports games TV broadcast right development efficiency |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |