| 组织文化、知识转移与新服务开发绩效:城市商业银行案例 |
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| 引用本文： | 李靖华,庞学卿.组织文化、知识转移与新服务开发绩效:城市商业银行案例[J].管理工程学报,2011,25(4). |
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| 作者姓名： | 李靖华 庞学卿 |
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| 作者单位： | 浙江工商大学技术与服务管理研究中心,浙江杭州,310018 |
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| 基金项目： | 国家自然科学基金面上资助项目(70972136);国家自然科学基金重点资助项目(70832005); 浙江省重点创新团队(浙委办〔2009〕126号) |
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| 摘 要： | 本文是城市商业银行新服务开发的一项比较案例研究。新服务开发活动中,组织文化会影响组织内员工知识转移行为,而员工知识转移行为会影响新服务开发绩效。本文确认了地域性中小金融服务企业情境下它们之间的因果关系,并得到其具体影响方式,构建了一个三者之间相互作用的综合模型。
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| 关 键 词： | 组织文化 知识转移 新服务开发 商业银行 案例研究 |
Organizational Culture,Knowledge Transfer,and New Service Development:A A Multi-Case Study on City Commercial Bank of China |
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| LI Jing-hua,PANG Xue-qing.Organizational Culture,Knowledge Transfer,and New Service Development:A A Multi-Case Study on City Commercial Bank of China[J].Journal of Industrial Engineering and Engineering Management,2011,25(4). |
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| Authors: | LI Jing-hua PANG Xue-qing |
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| Institution: | LI Jing-hua,PANG Xue-qing(Research Centre for Technology Innovation and Service Management,Zhejiang Gongshang University,Hangzhou 310018,China) |
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| Abstract: | The City Commercial Bank of China was established in the late 20th century in China to serve small-and medium-sized enterprises(SME).The bank is facing the challenge of product innovation in order to differentiate from its competitors with innovative products and services,as well as meet diversified service requests of SMEs.To overcome product innovation challenges,we conduct a comparison case study to investigate the potential effect of organizational cultures on employee behaviors and the performance of n... |
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| Keywords: | organizational culture knowledge transfer new service development commercial banking case study |
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