| 内涵性语意在产品识别中的应用 |
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| 引用本文： | 张凌浩,刘观庆.内涵性语意在产品识别中的应用[J].江南大学学报(人文社会科学版),2001,2(4):406-408. |
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| 作者姓名： | 张凌浩 刘观庆 |
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| 作者单位： | 江南大学,设计学院,江苏,无锡,214064 |
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| 摘 要： | 主要探讨消费者对产品内涵层面上的语意认知,及其在品牌产品的识别中的具体应用.通过对内涵性意义在感觉、情绪和文化社会价值等不同方面的具体内容和认知差异的深入认识,帮助设计师运用产品语意的概念方法,维护品牌产品的差异化和一致性,从而更有效地进行产品的策略性开发.
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| 关 键 词： | 内涵性语意 品牌 语意识别 差异化 |
| 文章编号： | 1009-5926(2001)04-0406-04 |
| 修稿时间： | 2001年6月10日 |
The Applications of Connotation in Product Identity |
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| ZHANG Ling-hao,LIU Guan-qing.The Applications of Connotation in Product Identity[J].Journal of Southern Yangtze University:Humanities & Social Sciences Edition,2001,2(4):406-408. |
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| Authors: | ZHANG Ling-hao LIU Guan-qing |
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| Abstract: | The paper has mainly studied the applications of consumers' semantics cognition in connotation term in brand product identity.Through deep understanding of concrete content and cognition difference of connotation in aspects of feeling, emotion and cultural value, it is to help designers apply concept and methods of product semantics to maintain brand product's difference and consistency, thereby making strategical product design more effectively. |
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| Keywords: | connotation brand semantics identity difference |
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