| 基于层次分析法和模糊理论的房地产企业顾客满意度评价 |
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| 引用本文： | 王学文,欧伟,郑校飞.基于层次分析法和模糊理论的房地产企业顾客满意度评价[J].河北建筑科技学院学报(社会科学版),2011(2):32-34. |
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| 作者姓名： | 王学文 欧伟 郑校飞 |
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| 作者单位： | 河北工程大学经济管理学院,河北邯郸056038 |
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| 摘 要： | 本文利用层次分析法（AHP）确定各因素权重,利用模糊综合评判理论对房地产企业顾客满意度进行了定量分析。结合邯郸市某房地产企业具体实例,建立了一套完善的顾客满意度评价体系,为房地产企业顾客满意度评价提供量化依据。
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| 关 键 词： | 顾客满意度 层次分析法 模糊理论 房地产企业 |
Evaluation of customer satisfaction in real estate enterprises based on AHP and fussy theory |
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| WANG Xue-wen,OU Wei,ZHENG Xiao-fei.Evaluation of customer satisfaction in real estate enterprises based on AHP and fussy theory[J].Journal of Hebei Institute of Architectural Science & Technology(Social Science Edition),2011(2):32-34. |
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| Authors: | WANG Xue-wen OU Wei ZHENG Xiao-fei |
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| Institution: | (College of Economics and Management,Hebei University of Engineering,Handan 056038,China) |
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| Abstract: | By using Analytic Hierarchy Process（AHP）to determine the factor weight and by using comprehensive Fussy Evaluation Theory,the paper makes a quantitative analysis of customer satisfaction in real estate enterprises.Take a real estate company in Handan as an example,the paper establishes a comprehensive evaluation system of customer satisfaction and provides a quantitative basis for custonmer satisfaction evaluation. |
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| Keywords: | customer satisfaction analytic hierarchy process fuzzy theory real estate enterprise |
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