湖南省森林植物园的游客偏好研究分析

植物园是向公众展示生物多样性和开展生物多样性教育的重要场所,每年都吸引大量的游客。偏好是影响人们旅游决策的重要因素,了解植物园的游客偏好,有利于更好的根据游客偏好开发和运营、优化植物园。以湖南省森林植物园为例,采用问卷调查和统计分析方法,对游客偏好进行了研究,研究发现：不同年龄的游客在选择景区景点偏好上有较为明显的差异,不同年龄阶段的游客普遍对专类园的选择偏好程度较高;不同职业的游客的选择景区景点的偏好大部分相同,大众游客的普遍偏好植物的动态美;游客对旅游要素改善上有明显偏好。

Tourists preference research analysis of hunan forest botanical garden

The botanical garden is shown to the public the importance of biodiversity and to carry out the education of biodiversity, attract large Numbers of tourists every year. Preference is an important factor influencing people travel decisions, understand the botanical garden of tourists preference, is conducive to a better development and operation according to the tourists preference, optimization of botanical gardens. Based on Hunan forest botanical garden as an example, this paper adopts questionnaire survey and statistical analysis method, studying the visitors preferences. It found that different age of tourists in the choice preference on scenic spots have evident differences, tourists of different age stages of gardens have generally higher preference degree; Different career of the choice of tourist scenic spots preference most of the same, the mass tourists generally prefer the dynamic beauty of plants, and tourists possess an obvious preference on improving tourism elements.