MEASURING PUBLIC SUPPORT FOR THE NEW CHRISTIAN RIGHT: THE PERILS OF POINT ESTIMATION

It has been reported that 30% of American adults support the"sociomoral platform of the Moral Majority" (Simpson, 1983).We lodge several criticisms of this estimate and/or the wayit has subsequently been interpreted, involving the treatmentof "don't know" responses, the selection of response categorycutting points, the passage of time, the effects of questionwording, and substance. We derive a much different estimateof public support for the Moral Majority platform in the sameyear, but our more basic conclusion is simply that public opinionon this issue, as on most complex issues, cannot be fairly reflectedby a single number.