| 客户关系管理的客户价值论及房地产业的客户价值 |
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| 引用本文： | 周智,张立厚.客户关系管理的客户价值论及房地产业的客户价值[J].广东工业大学学报(社会科学版),2003,3(Z1):78-80,104. |
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| 作者姓名： | 周智 张立厚 |
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| 作者单位： | 广东工业大学经济管理学院,广东,广州,510090 |
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| 摘 要： | CRM从90年代末提出到现在已经历了六、七年的时间,很多企业仍然对引进CRM的需求和目标十分模糊,正确把握客户关系管理就显得特别重要.文章将从客户生命周期,客户终身价值,客户层次论,客户满意度探讨CRM的客户价值论,然后分析房地产业的客户价值特点分析其CRM的重点.
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| 关 键 词： | 客户关系管理 客户价值 房地产业 |
| 修稿时间： | 2003年4月20日 |
The Theory of Customer Value in CRM and the Customer Value in Real Estate |
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| ZHOU Zhi,ZHANG Li-hou.The Theory of Customer Value in CRM and the Customer Value in Real Estate[J].Journal of Guangdong University of Technology(Social Sciences Edition),2003,3(Z1):78-80,104. |
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| Authors: | ZHOU Zhi ZHANG Li-hou |
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| Abstract: | Six or seven years after the CRM theory came to China, many enterprises have not made clear of the demand and object of CRM running. It is important to catch the meaning of CRM correctly. The passage talks about the core of CRM in the point of the customer value based on customer lifetime value, customer level, customer satisfaction module and then analyzes the key point of real estate by its own customer value. |
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| Keywords: | CRM customer value real estate |
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