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文学接受与传播中的“《白鹿原》热”探析
引用本文:李兆虹.文学接受与传播中的“《白鹿原》热”探析[J].唐都学刊,2012,28(3):41-46.
作者姓名:李兆虹
作者单位:西安文理学院文学院,西安,710065
摘    要:《白鹿原》是广受读者和评论家热捧的小说。探讨其背后的深层原因、民族历史与文化的深刻反思是该书的新突破,文学叙事理念的回归使其具有阅读吸引力,中西方文化思潮相交融的背景使其具有较高的艺术品味和审美价值;出版体制的变革、文学消费观念的变化,文学商业化突出,使具有雅俗共赏特点的《白鹿原》获得读者共鸣。茅盾文学奖等奖项的获得、文学评论家的好评、现代传媒的介入也起到了推波助澜的作用,以上综合因素是《白鹿原》20年来经久不衰的重要因素。

关 键 词:《白鹿原》  反思  叙事  文学阅读  商业性  文学消费

An Analysis of White Deer Plain in Literature Reception and Dissemination
LI Zhao-hong.An Analysis of White Deer Plain in Literature Reception and Dissemination[J].Tangdu Journal,2012,28(3):41-46.
Authors:LI Zhao-hong
Institution:LI Zhao-hong(College of Chinese Language and Literature,Xi’an University of Arts and Science,Xi’an 710065,China)
Abstract:White Deer Plain enjoys great popularity among readers and critics.This paper explores into the underlying reasons.Its breakthrough lies in its deep reflections of national history and culture,the return of literary narrative ideas appeals greatly to the readers,the blending of Eastern and Western cultural trend adds to its artistic taste and aesthetic value,the reform in the publishing system,changes in literary consumption and the prominent literature commercialization all make the readers of both refined and popular tastes echo to the book.Winning Mao Dun Literature Award and high praise from literature critics as well as the involvement of the modern media all have played an important role.It is all these important factors that have made the book remain time-honored for 20 years.
Keywords:White Deer Plain  reflections  narration  literary reading  commerciality  literary consumption
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