Strategic Planning For Public Relations,Ronald D. Smith,Lawrence Erlbaum Associates,Publishers, Mahwah,New Jersey (2005), 382 pp., Paperback,Price: $49.95 |
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| Affiliation: | 1. Copenhagen Business School, Department of Marketing, Solbjerg Plads 3C, 3rd floor, 2000 Frederiksberg, Denmark;2. University of Innsbruck School of Management, Department of Strategic Management, Marketing and Tourism, Universitätsstr. 15, 6020 Innsbruck, Austria;3. Pixable, Greater New York City Area, USA |
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