From liftoff to landing: NASA's crisis communications and resulting media coverage following the Challenger and Columbia tragedies |
| |
| Institution: | 1. Institute of Nuclear Physics, Polish Academy of Sciences, Kraków, Poland;2. AGH University of Science and Technology, Kraków, Poland;1. The Key Laboratory of Cardiovascular Remodeling and Function Research, Chinese Ministry of Education and Chinese Ministry of Health, the State and Shandong Province Joint Key Laboratory of Translational Cardiovascular Medicine, Ji''nan, PR China;2. Department of Cardiology, Qilu Hospital of Shandong University, Ji''nan, PR China;3. Department of Cardiology, Shandong Provincial Qianfoshan Hospital, Ji''nan, PR China;4. Department of Geriatrics, Qilu Hospital of Shandong University, Ji''nan 250012, PR China;5. Department of Emergency, Qilu Hospital of Shandong University, Ji''nan 250012, PR China |
| |
| Abstract: | NASA's public relations effort following the explosion of the Challenger in 1986 is considered an example of crisis communications failure. After the Columbia disaster in 2003, NASA was praised for its successful handling of the crisis. This paper identifies how four newspapers presented NASA's crisis communication efforts following the two crises, utilizing widely accepted crisis communication concepts associated with stakeholder theory. Results showed that the print media reported that NASA followed specific communicative practices and accorded NASA more positive coverage following the Columbia disaster than the Challenger disaster. |
| |
| Keywords: | |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
