Public relations practitioners’ management of fake news: Exploring key elements and acts of information authentication |
| |
| Institution: | 1. School of Public Health, Department of Health Sciences (DISSAL), University of Genoa, Genoa, Italy;2. Department of Neuroscience, Rehabilitation, Ophthalmology, Genetics, Maternal and Child Health (DINOGMI), Section of Psychiatry, University of Genoa, Genoa, Italy;3. Department of Neurosurgery, Galliera Hospital, Genoa, Italy;4. Neurosciences Critical Care Unit, Addenbrooke''s Hospital, Cambridge, UK;5. Brain Physics Lab, Division of Neurosurgery, Department of Clinical Neurosciences, University of Cambridge, UK;6. Department of Neurology, Christian Doppler Klinik, Paracelsus Medical University, Salzburg, Austria;7. Department of Neurology, Franz Tappeiner Hospital, Merano, Italy;8. Center for Cognitive Neuroscience, Salzburg, Austria;9. Department of Public Health Technology Assessment, UMIT — University for Health Sciences, Medical Informatics and Technology, Hall i.T., Austria;10. Department of Neurological, Biomedical, and Movement Sciences, University of Verona, Italy |
| |
| Abstract: | Using a thematic analysis of open-ended questions answered by current public relations practitioners in the United States, this study examined how public relations (PR) practitioners currently understand fake news and the strategies they use to verify information. Fake news is conceptualized as an important organizational issue that requires monitoring and management by PR practitioners. Participants identified manipulative intentions and misleading content intended to harm reputation as key elements of fake news. The current findings suggest that PR practitioners rely on both traditional news media and crowdsourcing to verify information. Finally, to differentiate clients’ content from fake news, participants emphasized the need to maintain control as the official source of information, avoid any controversies in official responses, and adhere to PR professional standards and ethics. |
| |
| Keywords: | Fake news Disinformation Social media Information authentication Social media issues management |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
