Emergency management communication: The paradox of the positive in public communication for preparedness |
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| Affiliation: | 1. School of Advertising, Marketing & Public Relations, QUT Business School, Brisbane, Australia;2. School of Communication, University of Technology Sydney, Australia;3. School of Humanities and Communication, University of Southern Queensland, Toowoomba, Australia;1. Department of Communication, FHWien der WKW University of Applied Sciences for Management & Communication, Waehringer Guertel 97, 1180, Vienna, Austria;2. School of AMPR, Queensland University of Technology, 2 George Street, Brisbane, 4000, Queensland, Australia;1. College of Communication, Boston University, United States;2. School of Communication, University of Technology Sydney, Australia;1. Massey University, New Zealand;2. Hong Kong Baptist University, Hong Kong Special Administrative Region;1. Indiana University, The Media School, Franklin Hall, Room M130F, 601 E. Kirkwood Ave., Bloomington, IN 47405, United States;2. San Diego State University, School of Journalism & Media Studies, 5500 Campanile Dr., San Diego, CA 92182-4561, United States |
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| Abstract: | Government emergency management agencies use public communication to inform and educate around risks such as floods, fires, storms, and earthquakes with the aim to help communities understand how to prepare for these emergency events. This study of government communication relating to emergency management preparedness examines an Australian context to understand the types of messages preparing community members for natural hazards. Findings suggest that agencies employ a two-track approach combining warranting and engagement messages. Yet a deeper look at the messages suggests a “paradox of the positive” that overemphasizes the capacity of local agencies to respond to crises and underemphasizes citizen shared responsibility. Implications for the paradox of the positive in other national contexts and public relations theory building are also discussed. |
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| Keywords: | Public communication Community engagement Emergency Natural hazard Preparation Paradox of the positive |
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