生鲜农产品物流发展的影响因素及综合评价--基于五个地区行业专业人士调查数据的分析

生鲜农产品物流是我国农村经济发展和现代物流业发展的薄弱环节。采用对陕西铜川市新区、山东枣庄、云南丽江、福建泉州安溪、山西晋中五个地区生鲜农产品物流各类参与主体（行业专业人士）的微观调查数据，利用层次分析法和模糊综合评价法对生鲜农产品物流发展的影响因素和被调研地区各因素的表现进行分析和评价。分析表明：基础设施、地理区位和物流主体是影响生鲜农产品物流发展的关键因素，物流技术应用水平和宏观政策支持力度有待提高，不同地区生鲜农产品物流发展水平具有较大差距。应加强生鲜农产品物流基础设施建设和先进物流技术的应用，完善生鲜农产品物流发展政策，提高参与主体的现代物流意识，并重点扶持偏远地区和农村地区的生鲜农产品物流发展。

Influencing Factors and Assessment on Fresh Agricultural Products Logistics Development-Based on the Analysis of Survey Data of Industrial Professionals in Five Regions

Fresh agricultural products logistics is a vulnerable spot of the rural economic and modern logistics development in China.Based on the micro survey data of participants of fresh agricultural products logistics (industrial professionals)in five regions including New District,Tongchuan of Shaanxi Province,Zaozhuang of Shandong Province,Lijiang of Yunnan Province,Anxi,Quanzhou of Fujian Province and Jinzhong of Shanxi Province,this paper analyzes and assesses the influencing factors and the status quo of fresh agricultural products logistics by AHP and fuzzy comprehensive evaluation method.The findings show that infrastructures,geographical location and logistics participants are key factors influencing fresh agricultural products logistics development;the application of logistics technology and macro policies need to be further improved;there is a large gap between surveyed regions due to the differences of geographical condition and economic development level.Therefore, infrastructure of fresh agricultural products logistics and advanced logistics technology should be strengthened,the policies of fresh agricultural products logistics development should be improved,modern logistics consciousness of participants should be promoted and fresh agricultural products logistics in remote area and rural area should be mainly supported.