| 现代广告创意的相关思考 |
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| 引用本文： | 严运桂.现代广告创意的相关思考[J].长江大学学报(社会科学版),2008,31(2):126-128. |
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| 作者姓名： | 严运桂 |
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| 作者单位： | 长江大学文学院,湖北,荆州434023 |
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| 摘 要： | 商业竞争日益激烈,商业活动中的广告创意也呈现新的趋势:传统广告比较重"实",如产品的实有属性、性能、外观等;而现代广告在此基础上,注意在"实"与"虚"之间找到平衡点。
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| 关 键 词： | 广告 创意 实 虚 |
| 文章编号： | 1673-1395(2008)02-0126-03 |
| 修稿时间： | 2007年12月20 |
Related Thinking of Modern Advertisement |
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| YAN Yun-gui.Related Thinking of Modern Advertisement[J].Journal of Yangtze University:Social Sciences,2008,31(2):126-128. |
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| Authors: | YAN Yun-gui |
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| Abstract: | The commercial competition is more and more intense,and in trade activity's advertisement creativity also presents the new tendency.The traditional advertisement pays great attention to the "visible",for example,the attribute,performance and appearance of the product.Modern advertisements extremely care about the "invisible",and to find the balance point between the visible and invisible. |
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| Keywords: | advertisement creativity visible invisible |
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