The Effects of Branching on Item Nonresponse |
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| Authors: | MESSMER, DONALD J. SEYMOUR, DANIEL T. |
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| Affiliation: | Donald J. Messmer is J. S. Mack Professor of Business Administration at the College of William and Mary Williamsburg, Virginia
Daniel T. Seymour is Assistant Professor of Marketing at the University of Rhode Island, Providence Rhode Island |
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| Abstract: | The analysis of responses to a large sample survey instrumentindicates that branching instructions significantly increasethe rate of item nonresponse for items immediately followingthe branch. While older respondents did have a higher incidenceof item nonresponse, none of six other factors (education, gender,distance to next question, number of previous branches, futurebehavior, or nature of response) hypothesized to affect itemnonresponse were significantly related to the rate of nonresponse. |
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