设计美简论

设计,既是技术问题,也是美学问题.工业越发展,艺术设计越显得重要.设计美包括造型、色彩、肌理三要素和效用性、时尚性、市场性三特征.技术设计侧重于内容,艺术设计则侧重在形式,形式美最基本的规律是变化统一律;设计定位、形象思维、形象塑造是艺术设计的基本环节.工科大学生应该学点设计美学.

A Brief Exposition of Aesthetics in Design

Design is connected with both techniques and aesthetics.The more the industry develops,the more important the artistic design becomes.The aesthetic perception in design results from mould-making,colors and skin texture and it is useful,fashionable and easy to find a good market.A technical design lays emphasis on its content while aesthetic design on its form.The basic principle of the artistic form is the unity of variations.The design position,the image conception and the image modelling are the fundamental sectors in the artistic design.Students of technical colleges or universities should acquire some knowledge of aesthetics in design.