| 多模态话语整体意义的建构——以2010广州亚运会会徽为例 |
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| 引用本文： | 曹霞,孙启耀,袁菲.多模态话语整体意义的建构——以2010广州亚运会会徽为例[J].齐齐哈尔大学学报(哲学社会科学版),2011(2):126-129. |
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| 作者姓名： | 曹霞 孙启耀 袁菲 |
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| 作者单位： | 哈尔滨工程大学,黑龙江哈尔滨,150001 |
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| 基金项目： | 本文系2010年中央高校基本科研业务费专项基金 |
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| 摘 要： | 文章首先简要回顾了多模态话语理论的研究现状,并对多模态话语分析的几个重要理论观点及介入话语分析理论进行概述,然后以2010年广州亚运会会徽为例,分析并试图全面准确地解读多模态话语意义的整体建构问题。笔者认为多模态话语参与社会实践是各种社会符号模态相互补充、相互增强,共同参与意义的整体建构的结果。
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| 关 键 词： | 多模态话语 介入话语分析 社会符号学 广州亚运会会徽 |
Multimodal Discursive Construction of the Whole Meaning: A Case Study of the 16th Asian Games Emblem |
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| CAO Xia,SUN Qi-yao,YUAN Xia.Multimodal Discursive Construction of the Whole Meaning: A Case Study of the 16th Asian Games Emblem[J].Journal of Qiqihar University (Philosophy & Social Science Edition),2011(2):126-129. |
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| Authors: | CAO Xia SUN Qi-yao YUAN Xia |
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| Institution: | CAO Xia,SUN Qi-yao,YUAN Xia(Harbin Engineering University,Harbin 150001,China) |
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| Abstract: | This paper first gives a brief survey to studies on multimodal discourse analysis,and then analyzes the 16th Asian Games emblem from the perspective of multimodal discourse analysis in conjunction with mediated discourse analysis.It aims to answer the question of "how is the whole meaning constructed multimodally?" The discussion shows that all the social semiotic codes in the emblem complement and increase one another,and make meaning together in the social practice. |
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| Keywords: | multimodal discourse mediated discourse analysis social semiotics Asian Games emblem |
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