基于资源整合提升的江西省旅游发展战略创新研究

江西省各类红色、绿色和古色旅游资源禀赋突出,在全国乃至全世界都有一定的知名度和美誉度。随着鄱阳湖生态经济区建设上升为国家战略并稳步推进实施,江西省旅游业发展迎来了新的历史机遇,然而,当前江西旅游业发展还存在着资源整合利用效率低下、资源开发深度不够和区域合作水平亟待提升等瓶颈因素,因此,基于对良好的旅游资源禀赋进行整合与提升,依托鄱阳湖生态经济区建设为载体,紧扣＂红色摇篮、生态家园、人文胜境＂的旅游主题形象,科学做好旅游规划设计,精心打造江西特色旅游品牌,深化区域旅游合作,将是江西省加速推进旅游发展战略创新的必然选择。

Tourism Development Strategies Innovation of Jiangxi Provinceto Integrate and Upgrade Resources

Jiangxi Province boasts many renowned tourism resources of revolutionary history,and ancient humanities.With the strategy of building Poyang Lake ecological economic zone being implemented,Jiangxi’s tourism is ushering in many new opportunities.To integrate and upgrade the tourism resources,it is important to take full advantage of the opportunities brought about by Poyang Lake ecological economic zone,hold onto the image of "the cradle of the revolution,the home of the nature,the good place of humanities," and create a distinctive tourism brand of Jiangxi Province.