湖南红色旅游形象定位与红色名人资源的开发

作为现代中国革命的主要策源地和早期中国共产党人摇篮的湖南，诞生了一批中国现代史上最著名的红色名人--湘籍革命家群体，并获得了“革命摇篮，领袖故里”的美誉。红色名人资源是发展湖南红色旅游的重要依托，目前这一资源已得到有效开发，但也存在着资源整合度低、开发效益不佳、开发视野狭窄、开发模式单一等问题；因此，培育旅游精品、明确市场定位、强化资源整合、加强区域合作、更新展示模式，是进一步推进湖南红色旅游健康、有序、和谐发展的关键。

Image Positioning of Red Tourism and Resources Development of Red Celebrities in Hunan

As the main source of modern Chinese revolution and the cradle of early Chinese Communists,Hunan province cultivated a group of most famous red celebrities in Chinese modern history—a group of Hunan revolutionists,and received the reputation of “cradle of revolution,hometown of leaders”.Red celebrity resources are important foundation for the development of Hunan red tourism.At present,the resources have been developed effectively,but there are also some problems such as low degree of resources integration,low development benefit,narrow development vision and unitary development model.Therefore,cultivating excellent tourism products,clarifying market positioning,strengthening resource integration,enhancing regional cooperation and updating display mode are the key to further promoting the healthy,orderly and harmonious development of red tourism in Hunan.